As an extension of your team, I provide social media and marketing content
for agencies and business owners who need experienced, reliable support.
Get the support you need without needing to hire another full-time employee.

Social media, email marketing, blogs, website content and campaigns -planned, created and coordinated as an experienced extension of your team.

Hi, I’m Hayley, Founder of bCalm Consulting. I launched bCalm in 2018 after more than 15 years working across executive support, HR and digital marketing.
Based in Sydney, I work remotely with businesses across Australia and internationally, helping turn ideas and clear briefs into polished, professional content across social media, email marketing, blogs, websites, campaigns and events.
My focus is on creating content that sounds like your business, connects with the right audience and is delivered consistently.
Working as an extension of your team, I take ownership of content production, coordinate and deliver projects, and brief and direct in-house or offshore creatives - helping ensure work stays on brand, on brief and on time.
I generally work through ongoing partnerships built on clear direction, collaborative feedback and a shared commitment to producing quality work.
Need an experienced creative marketing partner
to help bring your ideas to life? Let’s talk!
Strategic, on-brand social media content designed to connect with your audience and keep your business visible consistently.
Email campaigns and newsletters planned, written and delivered to keep your audience informed, engaged and connected.
Professional, SEO-informed content that clearly communicates what your business does and strengthens your online presence.
Content planning, campaign coordination, approvals and delivery, including briefing and directing in-house or offshore creatives to keep work on brand and on time.

I’m currently close to capacity, but I’m open to conversations with agencies and businesses looking for ongoing content marketing and creative delivery.
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